MAIC 5000. Communication Theory. 3 Hours.
Review of theories of communication in a variety of contexts in the discipline. The use of theory construction, theory building, and theory analysis will be studied. Topics include rhetorical theories and artifacts, persuasion contexts, nonverbal communication theories, and organizational theories and strategies.
MAIC 5050. Mass Communication Theory. 3 Hours.
The study of the evolution of mass communication from its origins to emerging media technologies.
MAIC 6000. Strategic Integrated Communication. 3 Hours.
A study of how organizations create unified messaging across advertising, public relations, and digital platforms. Students design data-informed campaigns using social media analytics, audience segmentation, and content strategy to achieve measurable outcomes in evolving media landscapes.
MAIC 6100. Communications Leadership and Process Management. 3 Hours.
Application of communication theory to leadership and management practices. The course emphasizes interpersonal influence, collaboration, team communication, and ethical decision-making in complex organizations. Includes communication planning, resource management, grant writing, team coordination, and stakeholder engagement.
MAIC 6150. Entrepreneurship and Applied Communication. 3 Hours.
A supervised, applied learning experience where students partner with community organizations to address real-world communication challenges. The course emphasizes applying theory and strategy to develop solutions in organizational communication, leadership, and audience engagement while integrating technology, ethical practice, and entrepreneurial approaches within dynamic professional contexts. May be take twice for credit.
MAIC 6200. Intercultural Communication. 3 Hours.
Survey of recent research in intercultural communication theory and practice; particular attention will be paid to language, the acquisition of intercultural communication competence, and related issues.
MAIC 6250. Emerging Communication Strategies and Design. 3 Hours.
Investigation of communication theory and research guiding emerging media platforms. The course emphasizes AI-assisted message design, selection and evaluation, students explore how emerging technologies transform communication planning, engagement, and organizational communication in digital environments.
MAIC 6300. Crisis and Risk Communication. 3 Hours.
An examination of the role of risk and crisis communication in managing times of crisis and the resulting psychological, sociological, and cultural effects.
MAIC 6350. Communication, Conflict, and Negotiation. 3 Hours.
A survey of the role of communication in the management of conflict in interpersonal and professional contexts and analytical frameworks for understanding negotiations.
MAIC 6400. Organizational Communication. 3 Hours.
Advanced study of the theories and practices that inform communication in organizations including the process of organizing, communication networks, and organizational culture.
MAIC 6450. Rhetorical Criticism and Theory. 3 Hours.
An examination of rhetorical theory and criticism and their applications to help understand how language and symbols are processed and used in shaping perceptions.
MAIC 6500. College Pedagogy and Instruction. 3 Hours.
An introduction to teaching at the college level. Students will engage in inquiry, dialogue, reflection on pedagogical theory, active learning strategies, teaching goals, student learning outcomes, assessment, and developing a personal teaching philosophy.
MAIC 6550. Communication Practicum. 3 Hours.
Prerequisites: MAIC 5000, MAIC 5050, and MAIC 6500. A survey of methods designed to develop students' instructional skills and provide classroom experiences under the guidance and supervision of a faculty member. The course provides practical experience in classroom management, student engagement, activities, lecture/discussion, technology, and grading.
MAIC 6600. Integrated Communication Metrics. 3 Hours.
An examination of the impact of integrated communication in evolving digital communication environments.
MAIC 7100. Quantitative Research Methods in Communication. 3 Hours.
An advanced investigation of research methodologies used in the study of communication with in-depth study of research design and data management used to basic and applied research settings; study of descriptive, exploratory, and inferential statistical application; practical interpretations of computer-assisted data analysis.
MAIC 7150. Interpersonal Communication. 3 Hours.
Review of interpersonal communication theories and research with respect to personal and professional relationships including organizational, intercultural, and health care settings.
MAIC 7200. Qualitative Research Methods in Communication. 3 Hours.
Survey of qualitative research methods used to conduct systematic inquiry into communication topics including ethnography, interviews, focus groups, and textual analysis. The course provides practical experience in information-collection design and analysis.
MAIC 7300. Global Media Systems and Policy. 3 Hours.
Analysis of international media structures and their sociopolitical, cultural, and economic implications. Students examine freedom of expression, regulatory frameworks, and global media flows shaping public opinion and cross-cultural understanding.
MAIC 7400. Directed Study. 3 Hours.
Individual study of themes, applications, trends, and issues beyond that covered in other MAIC courses. The course may be repeated once for credit when topics vary.
MAIC 7700. Special Topics. 3 Hours.
Specialized course providing an opportunity to explore themes, applications, trends, and issues beyond the prescribed curriculum. May be repeated for credit when topics vary.
MAIC 7800. Communication, Ethics, Law, and Civic Engagement. 3 Hours.
A study of legal and ethical issues in communication, including intellectual property, libel, privacy, data governance, and media regulation. Emphasizes how emerging technologies challenge traditional legal frameworks.
MAIC 7999. Thesis or Project. 1-9 Hours.
Culminating research or creative project undertaken during the final semesters of study. Students may register for 1 to 9 credit hours. Can be repeated for credit. A maximum of 9 hours can be counted toward degree.
