PREL 2000. Introduction to Public Relations. 3 Hours.
Prerequisites: Sophomore standing. The first course in public relations dealing with concepts of communicating with various publics.
PREL 3210. Strategic Design for Public Relations. 3 Hours.
PREL 3220. Strategic Writing for Public Relations. 3 Hours.
PREL 3230. Public Relations Case Studies. 3 Hours.
Prerequisite: COMM 3031 and PREL 2000. Use of public relations case studies to explore legal and ethical issues, public relations theory, and best practices for developing a variety of relationships with targeted publics.
PREL 3240. Strategic Design for Digital Media. 3 Hours.
Prerequisite: PREL 3210. Electronic applications in public relations including online media design.
PREL 3250. Public Relations in Health Care. 3 Hours.
Prerequisites: PREL 2000 or Health Communication Minor. Introduction to the use of public relations planning and techniques in health promotion, education, and relationship management.
PREL 4200. Public Relations Research. 3 Hours.
PREL 4220. Integrated Communication. 3 Hours.
Prerequisites: PREL 3240. Study of how public relations, marketing, and advertising work together to achieve strategic goals through the creative use of tools, tactics, objectives, goals, and media planning in public relations and all other communication activities.
PREL 4230. Public Relations Capstone. 3 Hours.
PREL 4600. Special Topics in Public Relations. 3 Hours.
Study of specialized public relations theories, contexts, and processes. May be repeated for credit when topics differ.
PREL 4610. Directed Study in Public Relations. 3 Hours.
Prerequisite: Approval of supervising instructor and Department Head. An exploration of topics outside the prescribed curriculum of pubic relations. Topics assigned by instructor. May be repeated for credit when topics differ.