Courses in marketing enable students to (1) define marketing opportunities; (2) plan and carry out marketing strategies; (3) manage sales and salespeople; and (4) engage in professional sales activities. The marketing program prepares individuals for challenging careers in both profit and non-profit organizations.

Selected Educational Outcomes

Marketing majors will be able to demonstrate knowledge of

  1. marketing strategy as it relates to market selection, product development and management, supply chain management, integrated marketing communication, and pricing;
  2. current consumer behavior theories as they relate to the evaluation, selection, and consumption of products and services;
  3. the tools needed to conduct a small-scale marketing research study;
  4. the major factors affecting the development of a marketing strategy when it is to be implemented globally.

Assessment of the educational outcomes for the marketing major is primarily the responsibility of the marketing faculty. A variety of methods are used to assess the learning outcomes, including examinations, quizzes, oral presentations, written assignments, and projects. The faculty use the assessment results to continuously review and improve the marketing curriculum.

Requirements for the B.B.A. with a Major in Marketing

Core Curriculum 160
Core Curriculum Areas A-E (See VSU Core Curriculum) 142
Area F Requirements 118
Applied Business Statistics
Fundamentals of Computer Applications
and The Environment of Business
Principles of Microeconomics
Principles of Accounting I
and Principles of Accounting II
Marketing Major Curriculum60
Required Senior College Core 2
BUSA 3450Management Information Systems3
DATA 3100Introduction to Data Analytics3
DATA 3200Data Visualizations and Analytics3
FIN 3350Financial Management3
MGNT 3250Management and Organization Behavior3
MKTG 3050Introduction to Marketing3
BUSA 4900Business Policy3
International Option--select one of the following:3
International Economics
Multinational Corporate Finance
Introduction to International Business
Management and Organization Behavior
Professional Growth
BUSA 2999Career Development0
BUSA 3999Experiential Learning0
BUSA 4999Career Path0
Required Marketing Core 2
MKTG 3620Consumer Behavior3
MKTG 3650Marketing Research3
MKTG 4900Strategic Planning3
Marketing Electives 212
Any 3000- or 4000-level MKTG courses not selected above. Any student not taking MKTG 4680 for the International Option must take it as a Marketing elective.
Business Electives 29
Any 3000- or 4000-level ACCT, BUSA, ECON, FIN, HCAD, IB, MGNT, or MKTG courses not required or selected above.
General Electives 36
Electives may consist of business and/or non-business courses.
Total hours required for the degree120

Accelerated Undergraduate-to-Graduate Track

Contingent upon acceptance in to the Accelerated Undergraduate-to-Graduate Track, students wishing to pursue a Master of Business Administration (M.B.A.) or a Master of Accountancy (M.Acc.) at Valdosta State University may take up to 9 semester hours of graduate-level coursework (courses numbered 5000 or above) that will count toward Business electives for their major or toward general electives for the undergraduate degree.

Acceptance in to the Accelerated track requires:

1.  written notification by an LCOBA professional advisor from the Student Engagement Center to the LCOBA Director of Graduate Programs of her/his willingness to serve as the student's Accelerated Undergraduate-to-Graduate Track advisor.

2.  completion of 75 credit hours of undergraduate coursework: 

a.  at least 15 hours must be LCOBA courses, with at least a 3.0 GPA for those LCOBA credits; and

b.  a grade of “C” or better must be earned in each of those LCOBA courses.

3.  an overall GPA in undergraduate course work of at least 3.0.

Graduate courses taken as an undergraduate will count toward the 120-hour graduation requirement but will not count toward the student’s undergraduate GPA or the calculation of academic honors.

Upon acceptance into the Accelerated Undergraduate-to-Graduate Track in the M.B.A. or M.Acc., students must maintain an overall GPA of 3.0 to remain in good standing. Students who do not maintain good standing or who do not wish to continue with the Accelerated Undergraduate-to-Graduate Track may revert to their original track to complete the remaining requirements for their undergraduate business degree (B.B.A.).