The general business major is designed to give students the basic knowledge, skills, and values of business administration that build on the foundation provided by the University Core Curriculum and that are required for professional careers in business. The program of study provides courses in key areas of business education: accounting, economics, management, and marketing. The program stresses the importance of critical thinking skills, diverse cultural perspectives, and ethical awareness.

Selected Educational Outcomes

General Business majors will

  1. demonstrate knowledge of business concepts and processes and their applications in organizations;
  2. plan, organize, lead, and control in a variety of organizations and cultures;
  3. recognize and resolve business issues using quantitative and interpersonal skills.

Educational outcomes are assessed by embedded test items in major courses, internship evaluations, and examination of projects.

Requirements for the Bachelor of Business Administration with a Major in General Business (Online)

Core Curriculum60
Core Areas A-E 142
Area F Requirements18
BUSA 2100Applied Business Statistics3
BUSA 2201Fundamentals of Computer Applications3
ECON 2106Principles of Microeconomics3
ACCT 2101
ACCT 2102
Principles of Accounting I
and Principles of Accounting II
Online General Business Major Curriculum60
Required Senior College Core
BUSA 3450Management Information Systems3
DATA 3100Introduction to Data Analytics3
DATA 3200Data Visualizations and Analytics3
FIN 3350Financial Management3
MGNT 3250Management and Organization Behavior3
MKTG 3050Introduction to Marketing3
BUSA 4900Business Policy3
International Option--select one of the following:3
International Economics
Multinational Corporate Finance
Introduction to International Business
International Marketing
International Management
Professional Growth
BUSA 2999Career Development0
BUSA 3999Experiential Learning0
BUSA 4999Career Path0
Required Online General Business Core 2
ACCT 3100Introduction to Fraud Examination3
ACCT 3700Internal Auditing3
MKTG 3620Consumer Behavior3
ECON 4100Economics of Business and Work3
ECON 4500Growth and Business Cycles3
MGNT 3910Small Business Management3
MGNT 4700Quality Management3
General Electives 315
Electives may consist of business and/or non-business courses
Total Hours required for the degree120