MKTG 4900. Marketing Strategy. 3 Hours.
Prerequisites: MKTG 3620, MKTG 3650 each with a grade of "C" or better and senior standing. An examination of the critical elements that drive successful marketing initiatives. Students will analyze market trends, assess competitive aligned with organizational goals. Topics include market research, segmentation, targeting, positions, and integrated communications strategies. The course will emphases data-driven decision making, creative problem solving, and effective implementation. Real-world case studies and practical projects provide hands-on experience in formulating strategies for brand growth and competitive advantage.
