The Master of Science in Business Intelligence and Analytics (MSBIA) at Valdosta State University prepares students to excel in data-driven decision-making and strategic business leadership. This program integrates advanced analytical methods with strong business foundations, emphasizing leadership and effective communication. Each course is designed to connect theory with practice, engaging students in real-world applications that address authentic business challenges. Graduates of the program will be equipped with the technical expertise and analytical insight needed to interpret data, drive innovation, and lead organizational success across diverse industries.

The Master of Science in Business Intelligence and Analytics (MSBIA) includes a general program and 3 specialty tracks: Healthcare Administration, Financial Analytics and Fintech, and Marketing Analytics. This is a 30-credit hour AACSB-accredited program. Students can begin the MSBIA program any Fall or Spring semester and enroll in the number of credit hours that accommodate their schedule.

Accelerated Undergraduate-to-Graduate Track

The Langdale College also offers an Accelerated Undergraduate-to-Graduate track for VSU undergraduate business majors. VSU undergraduate business majors accepted into the Accelerated Undergraduate-to-Graduate track can earn up to 9 graduate credit hours (courses at the 7000 level or above) that count toward both a Bachelor of Business Administration degree and a MSBIA degree.

MSBIA Learning Goals

Goal 1: Graduates will be able to apply core knowledge and competencies in data analytics and business intelligence.

Objective #1: Describe frameworks and methodologies for data-driven decision-making.
Objective #2: Summarize principles and techniques for transforming data into actionable business intelligence.

Goal 2: Graduates will be able to demonstrate proficiency in working with business data.

Objective #1: Clean and process business data using industry-standard analytical tools.
Objective #2: Develop and deploy professional dashboards and visualization to communicate insights effectively.

Goal 3: Graduates will be able to apply analytical methods to drive strategic decisions.

Objective #1: Conduct descriptive analysis to understand current business conditions.
Objective #2: Conduct predictive and prescriptive analysis to guide strategic decisions.

Goal 4: Graduates will be able to demonstrate leadership in technical projects and the workplace.

Objective #1: Demonstrate effective team management strategies.
Objective #2: Communicate effectively through data storytelling.

Goal 5: Graduates will be able to assess and address ethical implications of data science in the workplace.

Objective: Apply an ethical lens to problem solving in business analytics.

Examples of Goal Assessments

1. Students complete knowledge tests related to relevant learning objectives for each course.
2. Students complete class exercises and group projects and present cases in oral and written form.
Course Requirements: MSBIA
MSBIA General Core 15
BUSA 7000 Business Analytics and AI for Manager 3
MBA 7660 Statistics for Manager 3
MBA 7680 Data Mining for Manager 3
BUSA 7430 Data Modelling and Visualization 3
BUSA 7900 Strategic Decision Making with Data 3
Specialty Track or Guided Electives* 15
Total Hours Required for the Degree 30

*Choose from the BUSA, MBA, or MAcc 7000 level course offerings; SOCI 7000 may also be used as an elective.

Choose from among the following Specialty Tracks:

General Track
Guided Electives 15
Healthcare Administration Track
MBA 7800 Healthcare System and Policy 3
MBA 7810 Healthcare Economics 3
MBA 7850 Healthcare Data and Analytics 3
BUSA 7100 Privacy in the Digital Age 3
Elective 3

Total: 15

Fintech and Financial Analytics Track
MBA 7350 Managerial Finance 3
MBA 7520 Financial Analytics and Investment 3
MBA 7500 Managerial Economics 3
MACC 7120 Financial Statement Analysis 3
Elective 3

Total: 15

Marketing Analytics Track
MBA 7050 Marketing 3
MBA 7410 Digital Marketing 3
MBA 7420 Integrated Marketing Communication & Advertising 3
MBA 7430 Buyer Behavior and Marketing Performance Analytics 3
Elective 3

Total: 15

MSBIA Tuition and Fees

Tuition is charged to all students in a graduate program for all courses attempted whether or not they receive credit for such courses. Graduate tuition rates for MSBIA courses are set by the university.

A listing of current tuition rates can be found here.

*All listed tuition rates are subject to change. Please contact the university for current tuition rates.

Financial Aid and Scholarships

Graduate students are eligible to apply for federal student aid to assist with education-related costs. Please visit Student Financial Aid to learn more.