Minor in Advertising and Promotions 

Required Courses
MKTG 3050Introduction to Marketing3
MKTG 3080Marketing Tools 13
MKTG 4000Principles of Promotion3
MKTG 4300Creative Advertising Strategy3
Select six hours from the following:6
Black and White Photography
Digital Photography
Graphic Design I
Introduction to Communication Theory
Qualitative Communication Research Methods
Introduction to Public Relations
Grammar and Style
Technical Writing and Editing
Editing for Publications
Document Design
Introduction to Mass Media
Advertising Culture and Ethnography
Advertising and Society
Advertising and Society
Mass Media and Popular Culture
Total Hours18

Students may substitute ART 2030 or MDIA 2500 in place of MKTG 3080; however, those students who do so must take either MKTG 4720 or MKTG 4730.