Courses in marketing enable students to (1) define marketing opportunities; (2) plan and carry out marketing strategies; (3) manage sales and salespeople; and (4) engage in professional sales activities. The marketing program prepares individuals for challenging careers in both profit and non-profit organizations.

Selected Educational Outcomes

Marketing majors will be able to demonstrate knowledge of

  1. marketing strategy as it relates to market selection, product development and management, supply chain management, integrated marketing communication, and pricing;
  2. current consumer behavior theories as they relate to the evaluation, selection, and consumption of products and services;
  3. the tools needed to conduct a small-scale marketing research study;
  4. the major factors affecting the development of a marketing strategy when it is to be implemented globally.

Assessment of the educational outcomes for the marketing major is primarily the responsibility of the marketing faculty. A variety of methods are used to assess the learning outcomes, including examinations, quizzes, oral presentations, written assignments, and projects. The faculty use the assessment results to continuously review and improve the marketing curriculum.

Requirements for the B.B.A. with a Major in Marketing

Core Curriculum60
Core Areas A-E (See VSU Core Curriculum) 142
Area F Requirements 118
Introduction to Business
Fundamentals of Computer Applications
and The Environment of Business
Principles of Microeconomics
Principles of Accounting I
and Principles of Accounting II
Marketing Major Curriculum60
Senior College Curriculum 221
BUSA 2100Applied Business Statistics3
BUSA 3100Business Analytics3
FIN 3350Financial Management3
MGNT 3250Management and Organization Behavior3
MKTG 3050Introduction to Marketing3
International Option3
Select one of the following:
International Economics
Multinational Corporate Finance
Introduction to International Business
International Management
International Marketing
BUSA 2999Career Development0
BUSA 3999Experiential Learning0
BUSA 4900Business Policy3
Required Marketing Core 29
MKTG 3620Consumer Behavior3
MKTG 3650Marketing Research3
MKTG 4900Strategic Planning3
Marketing Electives 212
Any 3000- or 4000-level MKTG courses not selected above. Any student not taking MKTG 4680 for the International Option must take it as a Marketing elective.
Business electives 29
Any 3000- or 4000-level ACCT, BUSA, ECON, FIN, HCAD, IB, MGNT, or MKTG courses not required or selected above
General Electives 9
Electives may consist of business and/or non-business courses.
Total hours required for the degree120
1

 If ECON 2105 is taken in Area E, the grade must be a "C" or better.

2

The grade in each of these courses must be a “C” or better.

3

If PERS 2799 is not taken in Area B, it must be taken as a General Elective.
If ECON 2105 is not taken in Area E, it must be taken as a General Elective, and the grade must be a "C" or better.