WMBA 6070. Entrepreneurship. 3 Hours.
A study of the perspective of both the would-be entrepreneur and the manager of creative and entrepreneurial activity within established organizations. The course covers new venture startup process and strategies for increasing the likelihood of successful venture launch. Other topics include models of new venture formation, strategic resource acquisition and deployment, marketing, operations, and financial strategies for successful ventures, and the leadership skills and behaviors required for venture success, as well as how to write a business plan and assess business plans written by others.
