MKTG 4900. Marketing Strategy. 3 Hours.
Prerequisites: MKTG 3620, MKTG 3650 each with a grade of "C" or better and senior standing. A capstone course helping students to think like marketing managers by strategically analyzing and addressing marketing challenges from a decision-makers's perspective. It builds on the topics explored in prior Marketing and College of Business courses and focuses on developing specific marketing strategies. Such as developing and launching innovative products and building customer loyalty with the goal of developing sustainable competitive advantage.
