MKTG 4000. Advertising and Integrated Brand Promotion. 3 Hours.
The basic principles of integrated marketing communications and promotions and their role in media and society. The advertising environment of the 21st century, agency and client relationships, consumer behavior, ethics, and the role of research, creative appeals, and media selection in advertising effectiveness will be studied.
Minor in Professional Sales
1 Non-business majors are allowed to take a maximum of 29 credit hours of business courses (1000- to 4000-level). If taking the minor would cause the student to exceed this 29-hour limit, then the student will not be able to complete the minor.
