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MBA 7430. Buyer Behavior and Marketing Performance Analytics. 3 Hours.

This course will focus on data-driven foundation for understanding and optimizing marketing performance. Students learn how to collect, manage, and analyze consumer data using both qualitative and quantitative methods.

Master of Business Administration (MBA)

http://catalog.valdosta.edu/graduate/graduate-degree-programs/business-administration/mba/

On This Page • Admission Deadlines • MBA Learning Goals • Course Requirements for the Langdale MBA • General Business Track • Healthcare Administration Track • Business Analytics Track • Managerial Finance Track • Digital Marketing Track • Strategic Leadership Track