Courses in marketing enable students to (1) define marketing opportunities; (2) plan and carry out marketing strategies; (3) manage sales and salespeople; and (4) engage in professional sales activities. The marketing program prepares individuals for challenging careers in both profit and non-profit organizations.
Selected Educational Outcomes
Marketing majors will be able to demonstrate knowledge of
- marketing strategy as it relates to market selection, product development and management, supply chain management, integrated marketing communication, and pricing;
- current consumer behavior theories as they relate to the evaluation, selection, and consumption of products and services;
- the tools needed to conduct a small-scale marketing research study;
- the major factors affecting the development of a marketing strategy when it is to be implemented globally.
Assessment of the educational outcomes for the marketing major is primarily the responsibility of the marketing faculty. A variety of methods are used to assess the learning outcomes, including examinations, quizzes, oral presentations, written assignments, and projects. The faculty use the assessment results to continuously review and improve the marketing curriculum.
Requirements for the B.B.A. with a Major in Marketing
| Code | Title | Hours |
|---|---|---|
| Core Curriculum | 60 | |
| Core Areas A-E (See VSU Core Curriculum) 1 | 42 | |
| Area F Requirements 1 | 18 | |
| Introduction to Business | ||
| Fundamentals of Computer Applications and The Environment of Business | ||
| Principles of Microeconomics | ||
| Principles of Accounting I and Principles of Accounting II | ||
| Marketing Major Curriculum | 60 | |
| Senior College Curriculum 2 | 21 | |
| BUSA 2100 | Applied Business Statistics | 3 |
| BUSA 3100 | Business Analytics | 3 |
| FIN 3350 | Financial Management | 3 |
| MGNT 3250 | Management and Organization Behavior | 3 |
| MKTG 3050 | Introduction to Marketing | 3 |
| International Option | 3 | |
Select one of the following: | ||
| International Economics | ||
| Multinational Corporate Finance | ||
| Introduction to International Business | ||
| International Management | ||
| International Marketing | ||
| BUSA 2999 | Career Development | 0 |
| BUSA 3999 | Experiential Learning | 0 |
| BUSA 4900 | Business Policy | 3 |
| Required Marketing Core 2 | 9 | |
| MKTG 3620 | Consumer Behavior | 3 |
| MKTG 3650 | Marketing Research | 3 |
| MKTG 4900 | Strategic Planning | 3 |
| Marketing Electives 2 | 12 | |
Any 3000- or 4000-level MKTG courses not selected above. Any student not taking MKTG 4680 for the International Option must take it as a Marketing elective. | ||
| Business electives 2 | 9 | |
Any 3000- or 4000-level ACCT, BUSA, ECON, FIN, HCAD, IB, MGNT, or MKTG courses not required or selected above | ||
| General Electives | 9 | |
Electives may consist of business and/or non-business courses. | ||
| Total hours required for the degree | 120 | |
| 1 | If ECON 2105 is taken in Area E, the grade must be a "C" or better. |
| 2 | The grade in each of these courses must be a “C” or better. |
| 3 | If PERS 2799 is not taken in Area B, it must be taken as a General Elective. |
